The Challenge
Honua Kai and the people at Power Play approached us to create a unique identity (best of the best within the resort) to draw attention to 8 special homes, explain the benefits of these unique homes, and create a sense of exclusivity that helps to justify the price premium and sale.
The Solution
Working within the existing Honua Kai Residences branding, we created a distinctive look and feel for the Makai Collection. We focused on a minimalist design and logo with image heavy collateral. We developed a “casual luxury” tone to the brand with no hint at pretentiousness.