The Challenge

Conwest Group and Cushman Wakefield approached us with a new and innovative commercial development; Ironworks. The new warehouse, office, flex space covers a full city block and pays homage to the original Ironworks factory.  Unlike traditional commercial building marketing, Conwest wanted to market the building like a residential project, including a sales centre, website and brochure.

The Solution

We worked with Conwest to develop a full brand manifesto and personality for Ironworks. We developed print marketing messaging, materials, sales centre and website. We creatively mixed the Ironworks’ past history with a new modern and innovative personality to achieve smart and marketable commercial building collateral unlike any other.

What We Did:

  • Brand Strategy
  • Brand Development
  • Print Marketing
  • Floor plans
  • Large scale signage
  • Brochure
  • Web Design
  • Web Development
  • Sales Center
  • Photography
  • Advertising
  • Copywriting
  • Video Strategy