Why’s it important to have a professional update your WordPress website or other CMS website monthly?
There are a number of obvious reasons why you should update your website monthly, but why do you need to hire a professional to do it? Good question. Here are a few questions to ask yourself:
- Is maintaining, updating, and adding content, images and video to your website the key focus of your business?
- Do you have the time to learn how to correctly and efficiently use the back end of your website, perform updates and edit images and links without worry of breaking your site?
- Do you have time to educate and implement proper SEO techniques so that updating your website won’t hurt your ranking?
If you answered “NO” to any of these questions, then I would highly recommend you hire a professional Webmaster to regularly update your website. Need more convincing? Read on…
Website designs must be consistent and represent your brand and business
Even though you may know exactly what you want on your website, by the time you are finished pulling our your hair to get things just right, it may have been a lot quicker and less expensive to hire someone who knows what they’re doing. I have also seen companies hire a web design agency to build a fantastic, responsive, beautifully designed website, only to have in-house techies update or maintain it, add new content and images and completely ignore the brand standards and consistent layout of the site. That company is now left with exactly what they didn’t want in the first place – a website that looks like an amateur designed it.
Hiring a design agency (or someone who is familiar with brand standards and codes) will guarantee that the overall look and design on all your web pages will remain consistent.
Less mistakes in code, linking or destroying any SEO efforts.
It’s no easy task writing and editing code. Programmers spend years in specific training to keep on top of the latest in technology and how to program properly. Writing and editing code is like writing a long math equation. If you make one small error, the entire equation won’t work or function properly, and even worse, may show an “error message” to the reader. It will take countless hours trying to figure out where that one little mistake was made in the code in order to fix the site.
By hiring someone to input your content and insert code you will guarantee a website where the links, navigation and functionality will work exactly the way you want to. Most important, you will draw clients to stay on your website and take action.
Your website and the plugins need to be updated to avoid getting hacked!
In the last 10 years we’ve seen a huge increase in sophisticated hacking. WordPress is a very secure platform, but it is also a very popular platform and hackers often target it.
The good news is that WordPress.org is on top of foreseeable problems and any security holes are always fixed instantly.
In order to take advantage of these security fixes, you need to keep your software, themes and plugins current (and hacker free) and that requires a monthly service.
You also need to ensure that the new updates will be compatible with your website’s theme or you could risk breaking your website. A professional can properly back up your site, test the updates to make sure that they are compatible with your site, and then perform the updates.
If your website breaks down, is hacked or content is lost, a professional can properly backup your website and database and reinstall it!
Sometime the unimaginable can happen, and you can lose your website. This may be because you forgot to renew your hosting or domain service, your website was hacked or maybe you tried to update it yourself and the updates just weren’t compatible with your site.
It’s imperative that your website, all the content, graphics, files and database are backed up and saved to a remote place on a weekly basis. In general, this isn’t a difficult task, however, if your website is lost, it’s not an easy task to reinstall it.
A professional can set your site to be backed up and, should anything go wrong, can usually get it back up and running in a fairly short amount of time.
The bottom line… Spend time on your business, not working on your website
Your time is valuable and is best spent on the key focus of your business and it’s growth. Every minute you spend focusing on tasks that do not contribute to the growth of your business translates into time wasted and money lost.
Many people assume that by doing the updates and management of their own website will save them money in the end. But you have to keep in mind that your web agency experts are experienced at what they do, and probably have the best, most efficient solutions for your business when it comes to your website.
By taking on the maintenance of your own website, I can almost guarantee you that in the end you’ll be more frustrated, waste more valuable time and spend more money than if you were to hire a professional.
If you’d like to find out more about hiring someone to keep your website updated, please contact us at firstname.lastname@example.org or give us a call at 604.506.1774