The Challenge

Honua Kai and the people at Power Play approached us to create a unique identity (best of the best within the resort) to draw attention to 8 special homes, explain the benefits of these unique homes, and create a sense of exclusivity that helps to justify the price premium and sale.

The Solution

Working within the existing Honua Kai Residences branding, we created a distinctive look and feel for the Makai Collection.  We focused on a minimalist design and logo with image heavy collateral.  We developed a “casual luxury” tone to the brand with no hint at pretentiousness.

What We Did:

  • Brand Development
  • Brand Identity
  • Print Marketing
  • Brochure
  • Web Design
  • Web Development
  • Sales Center Concept

**The Makai Collection is now sold out and the website is no longer live**